Bachelor of Science in Global Marketing Communication
Communication permeates all social, corporate, private and political situations playing a vital role in today’s global society. The program is comprised of a variety of courses designed to develop critical thinking, writing, and communication skills, and provide students with a balanced education.
The Marist-LdM Bachelor of Science in Global Marketing Communication degree provides students with the opportunity to understand better how to utilize marketing communication in today’s multimedia landscape. The curriculum provides a thorough grounding in topics such as advertising, public relations, social media, branding, strategy including analytical tools that provide insights essential in an ever-changing global marketplace.
In addition, communication majors learn the importance of how to deliver a clear message using the myriad of technology options available today as they execute a successful marketing strategy. Students receive the skills to make strategic decisions, read market trends and formulate successful solutions in a competitive world.
REQUIREMENTS FOR A BACHELOR OF SCIENCE IN GLOBAL MARKETING COMMUNICATION
Note: A minimum of 90 credits in Liberal Arts is required.
Required Communication Foundational Courses (4 courses; 12 credit hours)
Public Speaking and Presentation skills
Introduction lo Communication
Communication Research Methods
Required Global MC Concentration Courses (10 courses; 30 credit hours)
Introduction to Marketing
Integrated Marketing Communication
Cross-cultural Communication in the Workplace or Intercultural Communication
Global Media Strategy
Global Brand Management
Consumer Insights + Strategic Development
Global Marketing Communication Campaign Development
Related Courses (3 courses; 9 credit hours)
Core / Liberal Studies & Foundation Requirements (39-42 Credits)
Elective Course Requirements (42-45 Credits)
Total Requirement for Graduation (120 Credits)