Bachelor of Science in Global Marketing Communication

Communication permeates all social, corporate, private and political situations playing a vital role in today’s global society. The program is comprised of a variety of courses designed to develop critical thinking, writing, and communication skills, and provide students with a balanced education. 

The Marist-LdM Bachelor of Science in Global Marketing Communication degree provides students with the opportunity to understand better how to utilize marketing communication in today’s multimedia landscape. The curriculum provides a thorough grounding in topics such as advertising, public relations, social media, branding, strategy including analytical tools that provide insights essential in an ever-changing global marketplace.

In addition, communication majors learn the importance of how to deliver a clear message using the myriad of technology options available today as they execute a successful marketing strategy. Students receive the skills to make strategic decisions, read market trends and formulate successful solutions in a competitive world.

REQUIREMENTS FOR A BACHELOR OF SCIENCE IN GLOBAL MARKETING COMMUNICATION

Note: A minimum of 90 credits in Liberal Arts is required.

PROGRAM CURRICULUM

Required Communication Foundational Courses (4 courses; 12 credit hours)

Public Speaking and Presentation skills

Introduction lo Communication

Digital Toolbox

Communication Research Methods

 

Required Global MC Concentration Courses (10 courses; 30 credit hours)

Introduction to Marketing

Advertising Principles

International Marketing

Integrated Marketing Communication

Cross-cultural Communication in the Workplace or Intercultural Communication

Public Relations

Global Media Strategy

Global Brand Management

Consumer Insights + Strategic Development

Global Marketing Communication Campaign Development

Capping

 

Related Courses (3 courses; 9 credit hours)

Statistics

Italian Language

 

Core / Liberal Studies & Foundation Requirements (39-42 Credits)

Elective Course Requirements (42-45 Credits)

Total Requirement for Graduation (120 Credits)

Please contact [email protected] for more information on this program.