Branding
Design is one way to communicate; to stimulate the construction of a message in the mind of the viewer, which is far more powerful that transmitting a readymade message.
This Summer Certificate draws the important connection between brand creation and brand communication.
Students with career goals that lie at the intersection of advertising, business, communications, and design will apply their knowledge of consumer behavior to achieve greater professional versatility. Designers will demonstrate fundamental business competencies that add value to their technical expertise, and brand managers will come to know art as a form of controlled creation, capable of generating new perspectives.
CORE COURSES
- COM 411 Global Brand Management
- GRA 382 Brand Design
INTENDED FOR
- Upper-level students majoring in advertising, business, communications, graphic design, media studies, and/or marketing.
- Currently or formerly employed brand managers.
- Ideal for entrepreneurs, influencers, and anyone seeking to build their own brand and discover useful marketing skills that exceed branding basics.
This certificate is offered in Florence during the June 2025 Summer Session.
Application Deadline:
June: April 10th
July: May 15th
