Bachelor of Science in Fashion Merchandising

The Marist-LdM Bachelor of Science in Fashion Merchandising is much more than a major – it’s a hands-on, immersive learning experience. Our Fashion Merchandising students achieve high levels of success because they enter the fashion industry with years of experience under their belts even before graduation.
The bachelor’s program not only allows undergraduate students to learn the practical and theoretical knowledge necessary to succeed but to also meet the challenges of working in the highly competitive fashion industry.

A Diverse Curriculum To Prepare For Your Career

The Merchandising major relies upon foundational courses such as Fashion in Culture & Commerce, Digital Software Studies and Textiles, then advances with concentration-specific offerings in Business, Product Development, or Fashion Promotion.

The Business concentration focuses on the planning, procurement, and marketing aspects of the fashion business and includes courses such as:

• Retailing Principles and Practices

• Merchandise Planning and Control

• Buying, Planning & Allocation

The Fashion Promotion concentration explores the relationship between brand, product and consumer behavior, and the dynamic role it plays. Students engage in course work focusing on trend, branding, creative marketing and communication, social media, e-commerce, event planning and production, and digital media creation. It includes such courses as:

• Event Planning

• Fashion Communication

• Fashion Ecommerce

• Retail Entrepreneurship

The Product Development concentration explores the development of private label or branded merchandise, supply chain management, and the use of product data management techniques. It includes such courses as:

• Supply Chain Management

• Private Label Development

• Branding & Licensing

• Sustainability
  

Students from a number of majors have the opportunity to minor in Fashion Merchandising to enhance their academic experience. Combining a Communication/Global Marketing Communication major with Fashion Merchandising minor balances the communication curriculum with the industry knowledge of Fashion Merchandising.

Please contact [email protected] for more information on this program.