- Advertising Principles
- Capping: Communications Studies
- Communication and Leadership
- Communications Internship
- Communications Internship in Italian
- Communications Research Methods
- Consumer Insights and Strategic Development
- Crosscultural Communication in the Workplace
- Food Marketing & Communication
- Global Brand Management
- Global IMC Campaign Development
- Global Media Strategies
- Global Sports Marketing
- Integrated Marketing Communication
- Intercultural Communication
- Introduction to Communications
- Media Ethics
- New Media: Communication in the Digital Age
- Presentation and Public Speaking
- Public Relations
- Social Media Marketing Internship
- The Body Speaks: The Importance of Non-Verbal Communication
- The Convergence of Media and Technology
- The Origins and Development of Media
- Visual Culture in Italy Since 1945 (Art, Design, Media)
- War and the Media
Communications
The goal of the LdM Communications Department is to empower the students and faculty within a multicultural context, by sharing knowledge within work groups and then expanding upon it through theory and case studies. The goal is to stimulate critical thought by encouraging new ways to observe. Via a sociological-anthropological approach, students investigate the crucial points in transmitting history and information, how media convey our cultural identity and values, and how these are redefined through constant dialogue.
The Communications Department represents a transdisciplinary field of study: its core concepts draw from the intellectual traditions and methods of inquiry typical of the social sciences, humanities, and arts, so that students gain a better understanding of this complex yet increasingly important field. By examining the principles of consumer behavior and applying research-based strategic planning students create, for example, integrated marketing campaigns for new and existing brands. They analyze how digital technologies are shaping not only cultural and marketing strategies, but approaches to war, art, and scientific advancement. More importantly, students are called upon to examine our physical and emotional reactions to these phenomena as human beings.
LdM’s faculty is both academic and professional, and employs dynamic teaching techniques. All LdM faculty encourage student development as they work in group projects, perform at public presentations, and experience practical workshops. This Department specifically offers unique assignments where students design websites, or related digital content, as well as experience immersive ethnographic observations in Florence’s city center. These courses improve students’ analytical, observational and research skills, as they challenge students intellectually and engage their imagination.
With the ever-quickening pace of technological change and the transmission of information in today’s globalized society, the study of communications can lead to many interesting professional fields such as human relations management, public relations, marketing and advertising, and education.
The goal of the LdM Communications Department is to empower the students and faculty within a multicultural context, by sharing knowledge within work groups and then expanding upon it through theory and case studies. The goal is to stimulate critical thought by encouraging new ways to observe. Via a sociological-anthropological approach, students investigate the crucial points in transmitting history and information, how media convey our cultural identity and values, and how these are redefined through constant dialogue.
The Communications Department represents a transdisciplinary field of study: its core concepts draw from the intellectual traditions and methods of inquiry typical of the social sciences, humanities, and arts, so that students gain a better understanding of this complex yet increasingly important field. By examining the principles of consumer behavior and applying research-based strategic planning students create, for example, integrated marketing campaigns for new and existing brands. They analyze how digital technologies are shaping not only cultural and marketing strategies, but approaches to war, art, and scientific advancement. More importantly, students are called upon to examine our physical and emotional reactions to these phenomena as human beings.
LdM’s faculty is both academic and professional, and employs dynamic teaching techniques. All LdM faculty encourage student development as they work in group projects, perform at public presentations, and experience practical workshops. This Department specifically offers unique assignments where students design websites, or related digital content, as well as experience immersive ethnographic observations in Florence’s city center. These courses improve students’ analytical, observational and research skills, as they challenge students intellectually and engage their imagination.
With the ever-quickening pace of technological change and the transmission of information in today’s globalized society, the study of communications can lead to many interesting professional fields such as human relations management, public relations, marketing and advertising, and education.
