LdM Institute > Communications

Communications

The goal of the LdM Communications Department is to empower the students and faculty within a multicultural context, by sharing knowledge within work groups and then expanding upon it through theory and case studies. The goal is to stimulate critical thought by encouraging new ways to observe. Via a sociological-anthropological approach, students investigate the crucial points in transmitting history and information, how media convey our cultural identity and values, and how these are redefined through constant dialogue.

The Communications Department represents a transdisciplinary field of study: its core concepts draw from the intellectual traditions and methods of inquiry typical of the social sciences, humanities, and arts, so that students gain a better understanding of this complex yet increasingly important field. By examining the principles of consumer behavior and applying research-based strategic planning students create, for example, integrated marketing campaigns for new and existing brands. They analyze how digital technologies are shaping not only cultural and marketing strategies, but approaches to war, art, and scientific advancement. More importantly, students are called upon to examine our physical and emotional reactions to these phenomena as human beings. 

LdM’s faculty is both academic and professional, and employs dynamic teaching techniques. All LdM faculty encourage student development as they work in group projects, perform at public presentations, and experience practical workshops. This Department specifically offers unique assignments where students design websites, or related digital content, as well as experience immersive ethnographic observations in Florence’s city center. These courses improve students’ analytical, observational and research skills, as they challenge students intellectually and engage their imagination.

With the ever-quickening pace of technological change and the transmission of information in today’s globalized society, the study of communications can lead to many interesting professional fields such as human relations management, public relations, marketing and advertising, and education. 

 

Semester Certificate in Applied Integrated Media

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Available Courses

  • Speaking in Public
  • Introduction to Communications
  • New Media: Communication in the Digital Age
  • Introduction to Journalism
  • Advertising Principles
  • Introduction to Cross-Cultural Communication: Bridging the Borders of Difference
  • The Body Speaks: The Power of  Non-Verbal Communication
  • Food Writing
  • Communications Research Methods
  • Media Ethics in the Techno Age
  • Digital Cultures
  • Media’s Evolving Role in Modern Society
  • The World-Changing Convergence of Media and Technology
  • Food Marketing & Communication
  • The Power of Interpersonal Communication
  • Cross-Cultural Communication in the Workplace
  • Visual Culture in Italy Since 1945 (Art, Design, Media)
  • Sports, Culture, and Communication
  • The Art of Persuasion, from Antiquity to Modern Times
  • Public Relations
  • War and Media
  • Communication and the Art of Leadership
  • Integrated Marketing Communication
  • Global Sports Marketing
  • Global Media Strategies
  • Communications Internship
  • Public Relations Internship
  • Communications/Event Planning Internship
  • Social Media Marketing Internship
  • Communications Internship in Italian
  • Global Brand Management
  • Consumer Insights and Strategic Development
  • Global IMC Campaign Development
  • Capping: Communications Studies  

Consult the Academic Catalog or the Course Schedule for detailed descriptions.