Communications

The Communications Department represents a transdisciplinary field of study: its core concepts draw from the intellectual traditions and methods of inquiry typical of the social sciences, humanities, and arts, so that students gain a better understanding of this complex yet increasingly important field. By examining the principles of consumer behavior and applying research-based strategic planning students create, for example, integrated marketing campaigns for new and existing brands. They analyze how digital technologies are shaping not only cultural and marketing strategies, but approaches to war, art, and scientific advancement. More importantly, students are called upon to examine our physical and emotional reactions to these phenomena as human beings. 

LdM’s faculty is both academic and professional, and employs dynamic teaching techniques. All LdM faculty encourage student development as they work in group projects, perform at public presentations, and experience practical workshops. This Department specifically offers unique assignments where students design websites, or related digital content, as well as experience immersive ethnographic observations in Florence’s city center. These courses improve students’ analytical, observational and research skills, as they challenge students intellectually and engage their imagination.

With the ever-quickening pace of technological change and the transmission of information in today’s globalized society, the study of communications can lead to many interesting professional fields such as human relations management, public relations, marketing and advertising, and education. 

Semester Certificate in Applied Integrated Media