< PreviousJOURNAL 250 251 JOURNAL Traditional Ad concept This ad is made for the Walt Disney Company, this could end up being very complex since it has many other brands that are very strong. I did some research first about this company, how they divided their brands into segments and how every brand is directed to different and specific target audiences. In this case, The Walt Disney Company embodies all of what Disney is and feels. It is the origin of every story, park, movie, program, etc. In reality, the target audience is an older segment, since we are talking about the company, we talk directly to people who are interested on how the company works and about the people who work there. Walt Disney himsef said “You’re dead if you aim only for kids. Adults are only kids grown up.”. This ad has a nostalgic but at the same time a unique tone, talking about making magic. This is speaking directly about the roots of all Disney, the company itself, from engineering to arts. Trying to make its audience to get curious and log into the webpage. It works with the target audience since it has a more grown up tone, but still keeping the disney feeling, which is nostalgic and classic. Guerrilla Ad concept This is a guerrilla ad, this ad strives to communicate the feeling that the Walt Disney Company created and that spreads whithin their movies, parks, tv shows, and many more. The “Disney Feeling” is something that I hear from Bob Iger, the past CEO of this company. He says that this brand, meaning The Walt Disney Company, is more that just that, it’s a feeling, The “Disney Feeling”. It can be seen that this ad gives this feeling because of the Peter Pan shadow it creates. You sit in the bus stop, and suddenly, when the sun comes out, you see a Peter Pan shadow, giving you that nostalgic feeling. It works with the target audience since it’s using a very classic and multigenerational movie such as Peter Pan. The phrase “The “Disney Feeling”” also works with the target, since it is something that they get and feel since they were kids. Graphic Design | Prof. Paolo Ghielmetti GRA 382 Brand Design Brand Advertising Project for Disney GRA ISABEL HERRERAJOURNAL 252 253 JOURNAL Traditional Ad concept For my traditional Ad I decided to do the Google Home device. I wanted my poster to have a minimalistic design, but still making it look colorful, fun and different, not like the regular, clean, super simple, popular Google Ads. My initial idea was to use the brand’s color palette, for the whole poster, making it look more attractive and appealing to the eye. Everything is aligned to the center. First I have the sentence “Meet Google Home”, then a picture of the product, the explanations, and an example on what you can ask or say to the device. I believe that it is a fun Ad that everybody will enjoy and most importantly, it will make people buy the product. Guerrilla Ad concept: Caption this moment and keep it forever on Google Photos For my Guerilla Advertisement I decided to go for Google Photos. My idea was to make a picture spot located on the streets and on the subways so that people can pass, take a photo, and upload it to their social media and to their google photos through the app. The quote I used for the poster was “Caption this moment and keep it forever on Google Photos”. I notices that the app icon looks like a windmill and decided repeat the icon and transform it to windmills. Then I decided to place, as a background, a picture of a countryside in Holland to make it look more real. This Ad works perfectly for the target, because google is for everyone, and everyone will have a good time taking pictures with a nice background and specially one from google. It is a fun way for people to have the brand in mind. Graphic Design | Prof. Paolo Ghielmetti GRA 382 Brand Design Brand Advertising Project for Google GRA PAULA LLAGUNO PADILLAJOURNAL 254 255 JOURNAL Traditional Ad concept: Imagination Expanding For this ad I decided to create a simple poster promoting one of amazon’s product which is the kindle. I created a poster with a phrase that could amke you think about the value the books have in our world. That is why I decided to go with the phrase “Imagination Expanding” becuase that is what books are for me, a way to expand your mind and escape the real world. I aso added the features that describe thekindle to give potential buyers an idea of how the device actually is and works. Guerrilla Ad concept: Continue Reading For the second ad, I went with something completly different but still keeping the same theme in promoting the kindle. I decided it would be a good idea to place the begging page of best selling books in a poster, in this example, one of the best selling books last year was “The Silent Patient” so that people who are interested and walk by, can read it and be encouraged to buy it on kindle. It would also be great way to encourage people to read more. Since reading on kindle is as simple as clicking a button, you have thousands of books on the palm of your hands, which is the message i tried to send with this poster. Graphic Design | Prof. Paolo Ghielmetti GRA 382 Brand Design Brand Advertising Project for Amazon GRA PRISCILA BELDENJOURNAL 256 257 JOURNAL Graphic Design | Prof. Paolo Ghielmetti GRA 382 Brand Design New Brand Stylescape Presentation GRA ASHLEY FONTESJOURNAL 258 259 JOURNAL GRA Graphic Design | Prof. Paolo Ghielmetti GRA 382 Brand Design New Brand Stylescape Presentation ISABEL HERRERANext >